Clever Conversations - Keywords and Jargon! - July 6 2016

Clever Conversations - Keywords and Jargon! - July 6 2016

Conversation Starter: Keywords and Jargon

Host: Stefanie McManus, The Clever Office - Owner/Operator

This Week’s Sponsor: Sandra Smart, The Talent Switch
Stefanie was talking with tech support - and SO MUCH jargon was used in the conversation that it was like listening to someone muble - She kept asking "What?"
Pictured: Janis Wilson, Sandra Smart, Lorraine Wilson

Are marketers the 'worst' for using jargon - is the mission to use so much jargon in their vocabulary to impress people, or to be seen as an 'authority'? When does that really work anyways? How much of a turn-on or turn-off for YOU is the use of jargon, is it the body language that someone has with you?

Jargon as keywords for Search Engine Optimization (SEO) is a smart idea usually, it helps specific clients find your specific service or product - But generally speaking, are you aware of when it is more useful to use layman terms? Are you able to use the KISS theory (Keep It Super Simple)? 

We didn't really use much jargon today in our discussion (there were two good jokes, one about hitting on a doctor accidently, and the other about how your broke computer needs spark plugs), because many of the people attending Clever Conversations are hyper aware, and have pretty damn high EQs'. What personality are you dealing with, are you evaluating whether that person is paying attention? Are you asking if they understand? 

Continue the Conversation with these Questions/Statements:

Questions/Statements are written out by the host based on the thoughts or triggers the host has, or based on the reaction of other attendees.

Here are 5 of the questions/statements from this week’s notes:

  • Jargon can be distracting!
  • There are 4 steps to communication: 1. Formulating your idea, 2. Translating your thoughts through a medium (speach, advertisement, video, letter...), 3. The other person receiving your message, 4. The other person understands your message.
  • Sometimes the use of jargon is to express knowledge so you DON'T get taken advantage of - Like women at the mechanics.
  • Test your audiences understanding - Ask them if they know what a word/phrase means and explain simply.
  • Each industry has it's own jargon - It's like learning & speaking another language, be patient with yourself & others.

Book Recommendations:
The Alchemist

Quote Today:

From the book, The Alchemist:

“My heart is afraid that it will have to suffer”, said the Boy.

“Tell your Heart that the fear of suffering is worse than the suffering itself, and no heart has ever suffered when it goes in search of its dreams”, replied the Alchemist.